For Thinx, we created stories that leave the binary world of pads and tampons behind by unifying the entire line of products under a single brand idea. Using comedy and candor, we showed women of varying ages - daughters, mothers, and grandmothers - demonstrating 'How a New Generation Thinx.'

Directed by acclaimed Writer/Director/Actor Pamela Adlon, making the campaign her advertising directorial debut.

Winner: Campaign US BIG Awards, Best Commercial, Health Category.
Ad Age Editor’s Pick
Adweek’s Ad of the Day

AD: Henrik Bakke-Hareide
CCO: Lisa Topol
CW: Marta Lala